Snake plants can tolerate difficult conditions, but tolerance is not the same as healthy growth. Check light and root moisture before deciding how much water the plant needs.
Pot and soil
Any pot material works, whether clay, plastic or glazed, so the choice is about looks. What matters is the size: a 16 to 30 cm container covers the range. The roots are shallow, and a tall pot is still the right answer because the plant's whole value is vertical and a low bowl makes it look top-heavy and unstable.
Soil wants to be medium-fertile, open and gritty, and beyond that the plant is not fussy. Two formulas that work: loam, leaf mould and sand at 5:2:3, or peat, leaf mould, sand and perlite at 4:2:2:2. Drainage is the requirement, not richness.
Light, temperature and water
Direct sun is the best position, and where that is impossible the sunniest spot available is the next thing. A snake plant kept in a corner for a long time yellows, and the colour loss is the plant spending its stored reserves rather than making new leaf.
Growth wants 20 to 30 °C, and winter should not go below 10 °C, which in a cold climate is a real instruction rather than a cautious one. Watering has two modes. In spring, when the new leaves are rising from the neck, keep the mix lightly moist and the plant will use it. Once the leaves are up and hardening, switch to dry-then-water and let the pot go down between drinks. In winter, with the pot cool, keep the mix on the dry side and stop fiddling with the can, because cold and wet together is the only reliable way to lose this plant: the rot starts at the base and the leaf lifts out of the crown when you touch it.
Feeding, crowding and the two mistakes
When feeding is appropriate during growth, use a suitable product at its stated dilution. Apply it as directed and avoid adding more simply because the plant tolerates low-maintenance conditions.
It outgrows its pot faster than most indoor plants. When the pot is full, cut out the oldest leaves or thin the congested shoots so light and space reach what remains, and every second year refresh half the soil at repotting and remove the tired leaves.
The two mistakes worth naming. The first is moving a shaded plant straight into full sun; it will burn, so step it up gradually through a brighter position first. The second is letting dust build up. Wipe the leaves. They are the entire ornamental value.
The soil mixes above are compared properly at what to root cuttings in, the pot argument continues at pot materials, and how much feed is actually needed is at feeding potted plants.
Related reading: Money Tree Care: Light, Moisture and Container Size.